Executive coach Jaime Bancroft Gennaro with short blond hair, wearing a blue sweater, sitting at a wooden desk in a well-lit room with large window and green plants, engaged in conversation with another person whose back is to the camera.

When it feels impossible to stay in your job, but you don’t know what to do next.

That’s when you need a coach.

Meet Your Executive Coach: Jaime Bancroft

As the breadwinner of my family, without a safety net, I’ve had to reinvent my career a couple of times. Once when I moved from the U.S. to the Netherlands, and a second time when I was laid off during Covid. I know the fear and overwhelm this can cause.

I work with thoughtful, capable people who feel stuck—not because they lack ability, but because their thinking has become overloaded.

My work isn’t about pushing harder or making dramatic changes. It’s about helping you see clearly again and getting you to the right next step in your career.

BOOK YOUR FREE CALL

“Jaime gave me clarity, practical support, and a goal-oriented plan of action. It was only after looking back on the incredibly big changes that have happened in my career, that I saw the magnitude of the shift I had made mentally..”

Juliette Raymer, Creative Producer

“Jaime's coaching left me feeling empowered, motivated, and inspired. She's strategic and creative, collaborative and brave in her thinking and approach.”

Aleks Wnuk, Creative Strategist

“One of the big things Jaime taught me was how to look at emotions from a distance...not to let them interfere with my decisions. It was such a relief to know that I wasn’t obliged to react immediately to any emotion. That has been a huge help in both my personal and professional life."

Eduardo Gil, Global Partnerships Lead, TP Vision

My career has been anything but linear.

I’ve always been more focused on being happy then on climbing any ladders. Who put those ladders there in the first place?

Three people standing behind a table at a booth with a sign that reads 'Cornbread' and a tagline 'Create and find messages in the air, anywhere.' The table has a laptop, tablet, and pamphlets.

Consultant

I scaled a 25-person advertising agency to 80 employees and supported a multi-million-dollar acquisition within 15 months.

I helped a start-up grow from $300K to $3M in sales within two years by expanding into a new international market.

I worked with a wellness start-up through a reorganization, increasing annual revenue from $300K to $1M over a two-year period.

I supported a tech start-up in securing its first investment round and developing a go-to-market strategy that launched the platform to its first 500 users.

A woman in a plaid dress posing next to a large, decorative soccer ball sculpture outdoors in a park with tall trees, marking the 2018 FIFA World Cup in Russia.

Director

I’ve had the privilege of running two advertising agencies as Managing Director.

After 15 years of using my self-taught marketing experience in various ways, it felt great to level up by working in advertising with clients like adidas and Starbucks.

This is where I honed my leadership and management skills managing large teams and working closely with clients.

A man and woman standing together outdoors next to a large, wrapped item on a pallet, with a white van parked nearby and a tree casting shadows on the pavement.

Expat

My desire to seek and travel, and my need for balance and time for the family, has driven many of my career moves.

In 2004 I moved to Rome and wrote travel articles.

Then in 2017 I moved to the Netherlands and started a consulting company.

When you aren’t born with a silver spoon but still want an extraordinary life, you figure out a way.

Book an Appointment.

Booking your appointment is simple, and our team is ready to provide the attention, care, and expertise you deserve. Let’s get started—pick a time that works for you.