I help senior leaders and founders work less, stress less and make more money.

When work starts to feel hard — start here.

Executive coaching for high-performing leaders. Regain energy, set boundaries, and perform better without sacrificing your life. Book a call and walk away with clarity on what’s draining your energy—and what to do next.

In 90 days, you will reconnect with the version of yourself that success has pulled you away from.

You’ll learn how to switch off the constant pressure to perform, stop carrying work stress into your personal life, and lead with calm confidence instead of overdrive.

Through this process, you will:

  • Feel more confident speaking up and asking for what you deserve

  • Set clearer boundaries without guilt

  • Stop avoiding the difficult conversations, instead take them in stride

  • Move out of exhaustion and have energy for your personal life and relationships

  • Feel calmer, clearer, and more in control again

Succeed without feeling consumed by your career.

Most clients come to me feeling overwhelmed and leave with clarity in this first session.

In this 30-minute session, we will:

  • Identify your biggest source of stress

  • Pinpoint what’s keeping you stuck

  • Outline a clear next step

Meet Your Executive Coach: Jaime Bancroft

As the breadwinner of my family, without a safety net, I’ve had to reinvent my career a couple of times. Once when I moved from the U.S. to the Netherlands, and a second time when I was laid off during Covid. I know the fear and overwhelm this can cause.

I work with thoughtful, capable people who feel stuck—not because they lack ability, but because their thinking has become overloaded.

My work isn’t about pushing harder or making dramatic changes. It’s about helping you see clearly again and getting you to the right next step in your career.

The Power Reset Program

Move into a new phase of your career in 90 days.

After years of coaching high-performing leaders, we’ve refined this program to help them break the hidden patterns that keep them stuck in pressure, overthinking, and constant proving.

We focus on four core areas:

1. Pattern Awareness

Identify the unconscious behaviours driving stress, perfectionism, people-pleasing, and overwork.

2. Nervous System Regulation

Learn practical tools to reduce mental overload, regulate stress responses, and stop operating in constant fight-or-flight mode.

3. Identity & Confidence Work

Rebuild self-worth outside of achievement so confidence no longer depends on external validation, performance, or approval.

4. Leadership & Communication

Develop calm authority in conversations, boundaries, decision-making, and workplace dynamics without defensiveness or burnout.

Book a call to talk through your challenges at work and see if you’re a good fit for the Power Reset.

The Power Reset includes:

  • Two‑hour strategic deep dive to assess business priorities and challenges

  • Comprehensive audit of revenue, operations, team, and systems

  • Customized 12‑month growth roadmap tailored to your business goals

  • Bi‑weekly 1:1 advisory sessions for accountability and progress

  • Tactics and operational guidance to turn strategy into results

  • Unlimited email support for real-time questions and decisions

  • Proven tools, frameworks, and templates to simplify execution

Some past high-performing clients who overcame burnout and regained control of their work life

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From where I am now, it feels like the journey we worked through together has come together fully. After years of being in burnout but not recognising it, Jaime helped me rebuild my confidence and find a company that saw my potential. Today I feel even more certain that I’ve landed in exactly the right place with the opportunity to help shape my own role, and step into something so intentionally tailored to my strengths, purpose, and long‑term goals. ”

Lena Westlake
Transformation & Excellence Lead Securitas

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Jaime is one of those rare leaders who instantly makes a team feel more focused, confident, and capable. In her fractional role at Maxwell, she brought a sense of calm, clarity and direction that helped us move forward faster and smarter. She has an amazing knack for spotting what’s missing, asking the right questions, and guiding people toward simple, strategic solutions.”

Cindy Rokoff
VP of Operations, Maxwell

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Jaime has been such a support working with me and my management team in growing our business and leadership coaching. From identifying and working with our management teams’ personal mindset growth-barriers, to brass tacks tools and advice about budgeting, management, goal-planning, etc., Jaime has brought the full toolkit for helping us in every way possible. She is experienced, intuitive, receptive, and a pleasure to work with.

Lauren Fleischmann
Founder of Cairn Media

Seyta Selter
VP of Operations, Ancestral Medicine

Lauren Fleischmann
Founder of Cairn Media

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Jaime brought clarity, structure, and a strategic lens that helped our team operate at a higher level. Beyond her operational expertise, Jaime helps companies build cultures of trust and accountability. She balances big-picture vision with a deep understanding of execution, ensuring strategies don’t just sound good, but that they work. Within weeks our team had clarity and less overwhelm.”

No question was silly, nothing was too big or too small to ask her for help with. She's hands on, supportive, approachable and always KIND. She gave me the guidance and mentorship that I always needed/wanted.”

Juliette Raymor
Senior Producer

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Before working with Jaime to launch my business, I was working 60+ hours and constantly overwhelmed at my corporate job. Working with Jaime over the last three years has meant earning a consistently healthy salary with balance in my life. Jaime has given me the confidence to keep moving forward and to address the mindset worries I have had along the way."

Shemaine Doyle
Founder and CEO of BRAVE

Companies pay for coaching because the benefits always outweigh the costs.

Some of our past clients:

You don’t need to overhaul everything. You need a clear lens on what’s working, what isn’t, and what actually matters in this phase of your career.

If You Want More Career Elevation Without More Exhaustion — This is Your Next Step.

Wanna know more about healing burnout, career change or starting a business?

Listen to Jaime’s podcast: Business for Humans