You don’t need more strategy—you need the right strategy, and someone who can help you execute it without losing yourself.
“Jaime gave me clarity, practical support, and a goal-oriented plan of action. It was only after looking back on the incredibly big changes that have happened in my career, that I saw the magnitude of the shift I had made mentally. I am feeling more confident, more focused, and eager to achieve my goals more than ever.”
— Juliette, Creative Producer
Meet Jaime Bancroft-Gennaro
Jaime is a Strategic Business Consultant, Advisor and Executive Coach with over 20 years of experience growing and leading companies. She has scaled and sold startups, served as a COO, and coached leadership teams through pivotal stages of growth and transition.
Known for her ability to quickly see what’s underneath the surface in both businesses and leaders, Jaime helps high-achievers avoid burnout through mindset, boundary setting, clarifying their career direction, strengthening decision-making, and building sustainable ways of working that align with the life they want to lead.
She is also a trained yoga instructor, bringing an integrated approach to leadership that blends strategic clarity with nervous system regulation and embodied presence.
Want to get to know me? Book your free introduction call.
“How open are you to this process? To face the truth? Jaime helped me reflect and take action toward all of the things I wanted from my personal and professional life. What I found helpful and practical was that we set clear outcomes. And then we tracked the progress over a few weeks to see if things were working. I could clearly see how the things I was improving on were beneficial and tied to concrete deliverables.”
— Eduardo, Global Partnerships Lead
My career has been anything but linear.
I’ve always been more focused on being happy then on climbing any ladders. Who put those ladders there in the first place?
Consultant
I scaled a 25-person advertising agency to 80 employees and supported a multi-million-dollar acquisition within 15 months.
I helped a start-up grow from $300K to $3M in sales within two years by expanding into a new international market.
I worked with a wellness start-up through a reorganization, increasing annual revenue from $300K to $1M over a two-year period.
I supported a tech start-up in securing its first investment round and developing a go-to-market strategy that launched the platform to its first 500 users.
Director
I’ve had the privilege of running two advertising agencies as Managing Director.
After 15 years of using my self-taught marketing experience in various ways, it felt great to level up by working in advertising with clients like adidas and Starbucks.
This is where I honed my leadership and management skills managing large teams and working closely with clients.
Expat
My desire to seek and travel, and my need for balance and time for the family, has driven many of my career moves.
In 2004 I moved to Rome and wrote travel articles.
Then in 2017 I moved to the Netherlands and started a consulting company.
When you aren’t born with a silver spoon but still want an extraordinary life, you figure out a way.
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